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Wear It Pink

Wear It Pink is a campaign run by the Breast Cancer Campaign encouraging everyone in the UK to wear an item of pink clothing to work to help raise awareness.
In 2007, Wear It Pink raised more than £3.1 million for vital research into breast cancer. You can help the campaign exceed this fantastic achievement simply by buying Wear It Pink products.
Smiffy's has a wide range of Wear It Pink products and wearing a badge, rosette or even a wig - all in pink, of course - can help raise awareness for the Breast Cancer Campaign.